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Buyer and Consumer Behavior

Executive Summary The current research presents the analysis of the fast food market in terms of the brand performance. The first section of the paper presents the competitive environment and the specifics of purchasing preferences for the brands. ...
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Convivencia in Medieval Spain

Introduction Nowadays, one of the most controversial and widely discussed issues related to the history of the Medieval period concerns Medieval Spain and the question of existence of the so-called convivencia. The concept of convivencia refers to ...
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Curriculum Inception

Abstract Curriculum development requires collaboration of all stakeholders in order to meet the objectives as well as guarantee benefit of the students. It is also important to identify a strategic discipline that can ensure maximum benefit to the ...
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